Presumably by impeding competitors who attempt to automatically price match. For those who didn’t read the full article (I don’t blame you; it’s nearly illegib

Presumably by impeding competitors who attempt to automatically price match. For those who didn’t read the full article (I don’t blame you; it’s nearly illegible—font weight 86‽) the airline intended to price-discriminate against automated scrapers, not against people who don’t view ads, but distinguishing between robots and humans is futile in practice.