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When flying with Ryanair you're bombarded with ads - from car hire, to package holidays in hotels, to meal bundles and even scratch cards (!!) All the products

When flying with Ryanair you're bombarded with ads - from car hire, to package holidays in hotels, to meal bundles and even scratch cards (!!) All the products/services are Ryanair branded mind but it's still quite full-on.

peoplefromibiza 4y ago
> you're bombarded with ads what you call ads it's actually called upselling. I can buy none of those items and the price of the ticket will not increase. I do not travel Ryanair because I cannot skip the in cabin ads. But even if I did use their services, wearing noise canceling headphones would not cost me more.
- acka 4y ago
  > what you call ads it's actually called upselling. Are you sure you don't mean cross selling? IIUC upselling means trying to sell a customer a more expensive version of their chosen product, while cross selling means trying to sell extra products which combine well with the customer's chosen product.
- inferiorhuman 4y ago
  You get all that shit with United (and I suspect other American based carriers) too. It's tacky but that's modern air travel for you.
- MereInterest 4y ago
  Why use a separate term for them? If "upsells" are advertisements from the same company, and "ads" are only advertisements from other companies, what difference does that make to me? I don't insist that others know the difference between software, a script, a program, and an executable, because my industry jargon isn't relevant to how they are interacting with it. I don't see why the specific jargon of how advertisers categorize or rename their advertisements is necessary for anybody outside of marketing to know.
  - peoplefromibiza 4y ago
    because they are different things. An hardware store that puts a sign for a particular kind of painting is not doing advertising, it's promoting some product because maybe they have better margins on it or it sold so badly that they wanna get rid of what they have left. a magazine putting the same product on display is advertising it, because they don't sell it or anything related to it. if Ryanair showed on their website a link to an anti virus software or garden furniture, that would be plain and simple advertising. advertising is a specific business aggregators or Spotify playlists, even though they promote something and might profit from it, are not advertising cross selling serves the purpose of giving customers options related to the product they are buying or using, like a train company asking if you want to buy food. cross selling is easy to avoid: just ignore it. what Ryanair does in cabin is advertising and it's much worse than having to say no to a rental car option in the checkout process. Why should I want to buy a watch on a plane?? > between software, a script, a program, and an executable, because they are different representations of the same thing.
    - MereInterest 4y ago
      > An hardware store that puts a sign for a particular kind of painting is not doing advertising, it's promoting some product because maybe they have better margins on it or it sold so badly that they wanna get rid of what they have left That sounds like a form of advertising to me. The hardware store is placing something in public view in order to cause a different behavior in the public. That's advertising. Being done in-house, rather than subcontracting out the advertisements to another company, doesn't change its nature. > cross selling serves the purpose of giving customers options related to the product they are buying or using, like a train company asking if you want to buy food. So, cross selling is a form of advertisement, done for a different department within the same company. > cross selling is easy to avoid: just ignore it. I wouldn't say it is easy to "just" ignore any type of advertisement. They are crafted to be as difficult to ignore as possible. > because they are different representations of the same thing. Exactly! Just as a "script" and a "program" are technical terms that are merely different representations of the same thing, calling it "cross selling" or "up selling" or "promotions" are just different representations of advertising. There's no difference to the public between them.

peoplefromibiza 4y ago

> you're bombarded with ads what you call ads it's actually called upselling. I can buy none of those items and the price of the ticket will not increase. I do not travel Ryanair because I cannot skip the in cabin ads. But even if I did use their services, wearing noise canceling headphones would not cost me more.

acka 4y ago
> what you call ads it's actually called upselling. Are you sure you don't mean cross selling? IIUC upselling means trying to sell a customer a more expensive version of their chosen product, while cross selling means trying to sell extra products which combine well with the customer's chosen product.
inferiorhuman 4y ago
You get all that shit with United (and I suspect other American based carriers) too. It's tacky but that's modern air travel for you.
MereInterest 4y ago
Why use a separate term for them? If "upsells" are advertisements from the same company, and "ads" are only advertisements from other companies, what difference does that make to me? I don't insist that others know the difference between software, a script, a program, and an executable, because my industry jargon isn't relevant to how they are interacting with it. I don't see why the specific jargon of how advertisers categorize or rename their advertisements is necessary for anybody outside of marketing to know.
- peoplefromibiza 4y ago
  because they are different things. An hardware store that puts a sign for a particular kind of painting is not doing advertising, it's promoting some product because maybe they have better margins on it or it sold so badly that they wanna get rid of what they have left. a magazine putting the same product on display is advertising it, because they don't sell it or anything related to it. if Ryanair showed on their website a link to an anti virus software or garden furniture, that would be plain and simple advertising. advertising is a specific business aggregators or Spotify playlists, even though they promote something and might profit from it, are not advertising cross selling serves the purpose of giving customers options related to the product they are buying or using, like a train company asking if you want to buy food. cross selling is easy to avoid: just ignore it. what Ryanair does in cabin is advertising and it's much worse than having to say no to a rental car option in the checkout process. Why should I want to buy a watch on a plane?? > between software, a script, a program, and an executable, because they are different representations of the same thing.
  - MereInterest 4y ago
    > An hardware store that puts a sign for a particular kind of painting is not doing advertising, it's promoting some product because maybe they have better margins on it or it sold so badly that they wanna get rid of what they have left That sounds like a form of advertising to me. The hardware store is placing something in public view in order to cause a different behavior in the public. That's advertising. Being done in-house, rather than subcontracting out the advertisements to another company, doesn't change its nature. > cross selling serves the purpose of giving customers options related to the product they are buying or using, like a train company asking if you want to buy food. So, cross selling is a form of advertisement, done for a different department within the same company. > cross selling is easy to avoid: just ignore it. I wouldn't say it is easy to "just" ignore any type of advertisement. They are crafted to be as difficult to ignore as possible. > because they are different representations of the same thing. Exactly! Just as a "script" and a "program" are technical terms that are merely different representations of the same thing, calling it "cross selling" or "up selling" or "promotions" are just different representations of advertising. There's no difference to the public between them.