> I don’t think Amazon’s choice is the same for every one. I believe it is the same for all users for a given keyword search, but it is also dynamically changi

> I don’t think Amazon’s choice is the same for every one. I believe it is the same for all users for a given keyword search, but it is also dynamically changing. From [1], the algorithm itself is a black box though: > One innovation the company devised is “Amazon’s Choice,” a distinctive black badge typically bestowed on a single product per search term. The company says the award is given to “highly rated, well-priced products available to ship immediately.” But for many categories, dozens of options fit that description. How does Amazon choose its choices? Do humans have a hand in the decisions, or are they governed by an algorithm? > The company won’t say. “Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose,” an Amazon spokesperson said in a statement. [1]: https://www.wired.com/story/what-does-amazons-choice-mean/ https://www.wired.com/story/what-does-amazons-choice-mean/