It's not just you. Ron Johnson, from the article: No one came to the Genius Bar during the first years. I have a hypothesis about this: People didn't instinct

It's not just you. Ron Johnson, from the article: No one came to the Genius Bar during the first years. I have a hypothesis about this: People didn't instinctively walk up to the Genius Bar because they had to be trained to accept the existence of a computer store employee who wasn't going to waste their time. Of the retail-chain employees that you're likely to encounter in a store, there are two broad stereotypes: The ones who don't really understand the products, and the ones who are trying to close new sales as efficiently as possible. The Apple Geniuses fit neither category, and that does indeed feel odd.