It's certainly a tough problem, but on the other hand: - It can be part of a constellation of services that all reinforce the value of a single subscription, l

It's certainly a tough problem, but on the other hand: - It can be part of a constellation of services that all reinforce the value of a single subscription, like what Amazon what is trying to do (sort of) - It can be the key to getting hundreds of millions of people who can only afford a phone to pay something extra, and to capture them into your ecosystem - You can get people to join on the basis of a handful of games. Heck, just FIFA alone could be a subscription service. With the tech and business models we have now, I agree that it is doomed to fail.