> $5 million in escrow Nestle have no problem putting up $5M, but most good small companies just can't. So the end effect is that you enable big monopolies.

> $5 million in escrow Nestle have no problem putting up $5M, but most good small companies just can't. So the end effect is that you enable big monopolies. You need to invent some kind of reputation system. Small towns (and communities) have this builtin as everybody knows almost everybody. Amazon is missing the ability to say "this is a new seller without solid reputation". But I'm guessing this would be bad for short-term thinking, the wish for "the everything store". You can't be quality store and "everything store". Everything is mostly junk (Sturgeon's law).