I've always heard the metaphor as encouraging people to "sell shovels during the gold rush", to get into the market of supporting tools and equipment. But if e

I've always heard the metaphor as encouraging people to "sell shovels during the gold rush", to get into the market of supporting tools and equipment. But if everyone's selling shovels because it's easier than digging for gold.. It's an oversaturated market - perhaps we should be encouraging people to "dig for gold", to search for something that produces original value, rather than be in the market of derived value.