3 ms·
That’s not how marketing works for luxury products (such as fine art), the free/cheap access to see the art is to raise awareness so that they will be impressed
by miragecraft 4y ago
That’s not how marketing works for luxury products (such as fine art), the free/cheap access to see the art is to raise awareness so that they will be impressed by people who actually owns the art.
It increases prestige and pride of ownership for actual buyers.
- webmobdev 4y agoHe was not talking about fine arts but citing one of the business models of some museum. Museums don't sell their historical artefacts. You can't buy the Mona Lisa, but you can buy a print of it. And this is how some museums try to make extra cash.