As someone who lives in a not exactly big but also not quite small city that I wouldn't quite call inaka but my wife does, I've never seen this logo, and not mu

As someone who lives in a not exactly big but also not quite small city that I wouldn't quite call inaka but my wife does, I've never seen this logo, and not much about SDGs around here, but boy is it all over the media. I remember checking out when the initiative started because I hadn't heard about it even once before suddenly you couldn't spend a day without hearing about it. IIRC, it started in 2014, and somehow, Japan suddenly woke up a year or two ago.