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Print isn’t that niche. People think print as just magazines or news but it’s majorly advertising.
by dagmx 4y ago
Print isn’t that niche. People think print as just magazines or news but it’s majorly advertising.
- CharlesW 4y agoWhat kinds of print advertising in particular are you thinking of?
- dagmx 4y agoBillboards, flyers, bus side advertising, shopping cart backings, benches and bus stops etc… There’s a lot of advertising out there. Granted many will use RGB inputs but with cmyk working spaces
- ekianjo 4y agoEverything around you in the physical world
- gilrain 4y agoWhen you walk into a grocery store, all those colorful products you see? They aren’t digital… they require pigments, dyes, and paper. We’re not in VR just yet.
- kitsunesoba 4y agoIt's also still a thing for various types of printed products, like desk mats.
- dotancohen 4y agoI'm a software developer in a printing house. Print is far from dead. People are printing less paper, but today anybody can print a custom photo album, or T-shirt, or business cards, or custom pens, or mouse pad, or vehicle C-pillar sticker, or literally hundreds of other custom items. All that runs on CMYK.
- hiccuphippo 4y agoSo the original source for custom things is probably a jpeg image, does it matter to convert it to CMYK before before giving it to the shop vs converting it right before giving it to the printer?
- gilrain 4y ago> So the original source for custom things is probably a jpeg image This assumption is wrong.
- dotancohen 4y agoNo, it's not. The vast majority of consumer-oriented printing originates in a jpg or png image. The file format really isn't that important, the point GP was making is that these images are in RGB space. That's actually correct. Work that comes in from professional design shops come in as CMYK. But not from small businesses that are not in a tech field, such as grocery stores, restaurants, sports teams, children's or senior's activities, security firms, hardware stores, hair stylists, etc. All that comes in as RGB.
- dotancohen 4y agoYes, it matters because it will look different.
- dagmx 4y agoIf you don’t care about color, then it doesn’t matter. If you do care, as most professionals should, it matters greatly. RGB and CMYK have extremely different gamuts of reproduction, not even counting what your output medium is capable of rendering (whether that’s your display range or your ink+surface range)