> It's not hard at all, that's what crowdfunding is for. Crowdfunding is, among other things, a marketing effort. The campaigns which succeed are, in some way

> It's not hard at all, that's what crowdfunding is for. Crowdfunding is, among other things, a marketing effort. The campaigns which succeed are, in some way or another, adept at marketing themselves. If they’re starting with minimal budget, that means someone with marketing acumen is either personally invested or confident in a return. If they’re not budget constrained… they’re just choosing their investors by buying access to them in a way that’s not traditional but incredibly common now. In either case, framing the endeavor as “not hard at all” strikes me as neglecting either the kind of specialized talent that goes into marketing, or the kinds of marketing strategies that can manipulate the former neglect. To be clear I’m coming at this from a perspective where I realized I lack the charisma and social confidence to crowdfund a project I was wildly passionate about. I find marketing mostly distasteful, but I respect it as a particular set of instincts and talents. The notion that it’s “not hard at all” is as outlandish to me as it would be if I told anyone else that uncommon talents which come to me instinctively should be as trivial to them.