OP: as someone who has purchased a website through one of these services I 100% can tell you that finances are a major part of what we’re looking for. For an a

OP: as someone who has purchased a website through one of these services I 100% can tell you that finances are a major part of what we’re looking for. For an app the quality/maintainable/upgradeability would certainly come into play. As well as things such as growth trends, competition, etc. But if you can show a market dominant app with a happy user base and steady income that is relatively easy to maintain you can generally expect 3 to 7 times your annualized seller discretionary earnings (A.k.a., your profits minus the cost of replacing your time with a paid programmer and putting back any write-offs that you put on the business).