Reminder every time I see a ghost kitchens story that one of the bigger players in the space, REEF, uses ghost kitchens to harvest data for real estate and came

Reminder every time I see a ghost kitchens story that one of the bigger players in the space, REEF, uses ghost kitchens to harvest data for real estate and came into the angle as a parking vendor that needed to make money from lots that went vacant during the COVID-19 pandemic, and harvested data from parking customers to re-sell as highly geo-specific market and demographic trends. They've fully pivoted to becoming a property management type that will take your unused property and stuff it full of ghost kitchens, still harvesting data from those transactions to re-sell as market/demographic data. Their next play looks like they're extending the ghost kitchen model to retail storefronts, so get ready to be flooded with non-existent shops that sell drop-shipped garbage using rapid delivery.