what unilever is doing is segmenting the market, and filling each segment with a product offering. cloud kitchens are trying to do the same, but the issue is th

what unilever is doing is segmenting the market, and filling each segment with a product offering. cloud kitchens are trying to do the same, but the issue is they're not segmenting on quality at all because they're fundamentally pursuing a (lower) cost strategy. you can't differentiate on quality if you have thin margins, as implied by the cost strategy. they're primarily segmenting on (a select subset) of cuisines, which doesn't get you as far as you might think in such a competitive market as prepared food delivery.