Not anonymous, and that's important. It's Virtual Dining Concepts,[1] who also did the Mr. Beast[2] ghost pop-up, the Barstool Sports ghost pop-up, and the Cake

Not anonymous, and that's important. It's Virtual Dining Concepts,[1] who also did the Mr. Beast[2] ghost pop-up, the Barstool Sports ghost pop-up, and the Cake Boss spinoff ghost pop-up, and Steve Harvey's ghost pop-up, and the Kitchen: Impossible ghost pop-up, and Mariah Carey's ghost pop-up cookie shop, and the Five Nights at Freddy's ghost pop-up.[3] Their next step after Fieri was mass-licensing TikTokers and giving them restaurants. Their co-founder is Robbie Earl, one of the OGs of licensed restaurant chaining - he's a co-founder and still CEO of Planet Hollywood, who's using this trend to prop up some of his other restaurant properties. For instance, some of the Guy Fieri restaurants are run out of Buca di Beppo restaurant kitchens. I'll give you one guess who's chairman of Buca di Beppo. [1] https://www.foodandwine.com/news/guy-fieri-flavortown-kitchen-delivery-ghost-kitchens https://www.foodandwine.com/news/guy-fieri-flavortown-kitche... [2] https://www.foodandwine.com/news/tiktok-recipes-delivery-restaurant https://www.foodandwine.com/news/tiktok-recipes-delivery-res... [3] https://joinvdc.com/brands/ https://joinvdc.com/brands/