That was Caviar. DoorDash bought them at the start of the pandemic. It still runs, it's just DoorDash with a demographic tweak now. "Caviar’s platform architec

That was Caviar. DoorDash bought them at the start of the pandemic. It still runs, it's just DoorDash with a demographic tweak now. "Caviar’s platform architecture created value by focusing on a niche market that would drive a critical mass of users with only a few restaurants, allow for exclusivity to reduce multi-homing, and provide ancillary services for restaurants to reduce the barriers to entering the delivery business. Caviar launched with a relatively limited, curated assortment of restaurants that had loyal customer bases among food enthusiasts. With only 30 restaurants, Caviar had a small selection compared to its competitors, offering around one vendor per cuisine. Despite this, Caviar’s value proposition of “hype” restaurants attracted a different customer base that were willing to pay a premium to get delivery from these crave-able restaurants, many of which had never been available before on delivery. In addition, by onboarding restaurants new to delivery onto its platform, Caviar was able to sign exclusivity with many of its partners to reduce the multi-homing and creating stronger network effects with its users."[1] [1] https://digital.hbs.edu/platform-digit/submission/caviar-food-deliverys-race-to-your-doorstep/ https://digital.hbs.edu/platform-digit/submission/caviar-foo...