The company we attacked pushed back pretty hard, we didn't "down" them, we did mess with them a lot, the other companies caved and announced they weren't import

The company we attacked pushed back pretty hard, we didn't "down" them, we did mess with them a lot, the other companies caved and announced they weren't importing any more SA wine rather than have us show up at their meetings. Our goal wasn't to "down" any company, it was to isolate the SA apartheid govt, in this case by reducing their trade - we also went after tinned guavas - no one wants to stock tins of stuff that keeps getting opened in the shop and left to go rancid on the shelves