I don't think this signals any implicit Republican alignment. While firms like these often end up working more on one side of the aisle than the other they're u

I don't think this signals any implicit Republican alignment. While firms like these often end up working more on one side of the aisle than the other they're usually not all that obsessed with their own ideology. They end up working on the side they do, usually because they start out of a campaign operation and then their connections mostly stem from that work. Facebook pprobably used them because the firm has operations in the soecific media markets Facebook wanted to target. They probably leaned towards a political ad company because they wanted something that combined ads and opposition research (dirt digging) which political advertisers are especially known for.