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This has been my experience with every cloud kitchen "brand" I've dared to try (because it was late and they're usually the only ones still open.) I think fund
by perfectlyfriedb 4y ago
This has been my experience with every cloud kitchen "brand" I've dared to try (because it was late and they're usually the only ones still open.)
I think fundamentally the concept just doesn't attract the right kind of business owners. To open a restaurant of your own you must, on some level I assume, be interested in cooking or cuisine. Cloud kitchens as a concept seemed like they were marketed more to investor/vc types as a vertical to invest in. Typically this group would have gravitated towards franchise ownership where some other corporate entity has figure out the "food" part of the equation. It may not be the most healthy or even the best but they take care of making something palatable and most importantly consistent.