> at the mercy of their positioning of your shop amongst others. Maybe this is why the owner of these restaurants has so many brands. Back when phone books we

> at the mercy of their positioning of your shop amongst others. Maybe this is why the owner of these restaurants has so many brands. Back when phone books were a thing, you'd see businesses named "AAA Bail Bonds" or "AAA Plumbing" [0] so they would sort first in their classification. Looking at the restaurant names they used, it appears that they want at least one of their brands to appear in every cuisine category - so no matter if you're searching for Biryani, Chinese, Curry, or Kebabs, they'll have a presence on Swiggy & Zomato. A restaurant that specializes in every possible kind of cuisine isn't likely to be good at any of them, and it appears their ratings bear that out. :) [0] A plot point in the The Accountant movie with Ben Affleck was that he had named his business "ZZZ Accounting" so that he wouldn't get many walk-in customers.