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The free tier usecases don't themselves need to convert for this to work out long term. They do need to convert the same customers for other usecases though - u
by davnicwil 4y ago
The free tier usecases don't themselves need to convert for this to work out long term. They do need to convert the same customers for other usecases though - usually work.
Keeping the free tier indefinite (in time, if not in storage) helps to keep the product used, therefore top of mind, therefore the default choice for the latter when those decisions come around. Or, even where the user is not the decision maker, they will likely still be an advocate / non-complaining user at the least.
Just directly trying to convert the free usecases by time-limiting them so as to make many of them unusable feels like more of a short term 'upcoming quarters' geared strategy. For sure they will convert some 'real work' usecases here who are able to function in the current space-limited free tier, as well as saving some costs on compute and storage, and it may boost numbers in the short term.
But long term, is it the best strategy? If all those free users now switch to, say, discord, guess which tool gets picked more for the 'real work' usecases by those same people in 5 years. Over that timeframe, will the savings in resources have been worth it? I guess this analysis must have been done, but it feels very possible the answer will turn out to be no.
- HelloNurse 4y agoLong term, users learn not to trust cloud services that are based on taking the customer's data hostage: not only the loss leader free tiers that are too good to be true, but anything.