I noticed this with a local restaurant, but didn't actually mind. The main restaurant was a pizza/pasta/burger restaurant. They also had a sub-brand named "bu

I noticed this with a local restaurant, but didn't actually mind. The main restaurant was a pizza/pasta/burger restaurant. They also had a sub-brand named "burger xyz" or something similar, and only sold burgers. Same phone number. I compared prices and the burgers were all named the same, but more expensive in their standalone brand. I guess it was targeting people ordering a specific type of food.