> $12 p/m Notably this is a 50% higher price than Disney+ Each subscription takes a toll. The price is set at $0, to make it more expensive is always going to

> $12 p/m Notably this is a 50% higher price than Disney+ Each subscription takes a toll. The price is set at $0, to make it more expensive is always going to be infinitely more expensive, but $12 is a lot for simple uses, and paying it in perpetuity is undesirable too. Whatsapp was $1/y when it monetised, and I believe they were profitable, for context.