Usually if you are intending to even remotely succeed as a musician, athlete, actor, etc these days - you basically have to become an "influencer" by default to

Usually if you are intending to even remotely succeed as a musician, athlete, actor, etc these days - you basically have to become an "influencer" by default to succeed today. I know a few coaches for certain sports for whom Instagram and Tiktok are now far superior ways to acquiring new clients than word of mouth or similar - all their competition has adopted influencer marketing tactics (with themselves marketing themselves), so its evolve or die.