That's not how CPG business models work. Unilever doesn't "churn out thousands of brands" to cannibalize their own portfolio. What they are doing is building br

That's not how CPG business models work. Unilever doesn't "churn out thousands of brands" to cannibalize their own portfolio. What they are doing is building brand equity and competing for sales and shelf space vs other CPG brands-- that costs a lot of money and takes years. The cloud kitchen model is more akin to putting lipstick on pigs...