Yeah, while I don't work in the food industry. As an app developer, I know what it's like to be at the mercy of ASO (for the App Store) and it's not fun. Perha

Yeah, while I don't work in the food industry. As an app developer, I know what it's like to be at the mercy of ASO (for the App Store) and it's not fun. Perhaps it makes financial sense for an existing (non-ghost) restaurants. They can expand their revenue, keep their kitchen busy, etc. So anyone from your local mom n' pop burger place to big chains (IHOP, Applebee's, etc) can run several ghost kitchen brands to increase kitchen utilization.