> They could have achieved everything and more that they said they wanted to get out of AMP by simply penalizing slow sites. It's not that simple. If the slow

> They could have achieved everything and more that they said they wanted to get out of AMP by simply penalizing slow sites. It's not that simple. If the slow sites have better content and/or Google's customers (i.e., the people searching) expect those sites then Google has to deliver, or at least try. Keep in mind, it's also possible those slow site were spending ad money. Like it or not, Google can't intentionally piss them off. I'm not saying AMP was an ideal solution. Only that it was smarter than nothing. Nothing wasn't an option.