> "I wonder how often people succeed with these sorts of business models, which seem to be summarizable as "copy something extremely successful exactly, wait fo

> "I wonder how often people succeed with these sorts of business models, which seem to be summarizable as "copy something extremely successful exactly, wait for them to fuck up sufficiently badly, and make sure migrating is really easy." It definitely happens: another example that seems fitting was with LastPass. A lot of users (at least a few I know personally) migrated to Bitwarden after they changed its free plan, and many other long-time premium users also switched services due to bugs. Switching between password managers is a lot easier than one might expect (due to standardized database formats). I'm not sure if many companies follow this plan intentionally, as it's not a given that the market leader(s) will eventually fail, but companies certainly benefit when former market leaders slip up.