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Content classified as "transformative content" on YouTube, (think "reaction" content, livestreamers breaking down other youtube videos, re-uploads and commentar
by 71a54xd 4y ago
Content classified as "transformative content" on YouTube, (think "reaction" content, livestreamers breaking down other youtube videos, re-uploads and commentary applied to existing videos etc) is absolutely fascinating. Also, just the sheer amount of revenue / watch time some of these channels pull down.
Has anyone else had direct experience / gone down a youtube rabbit hole finding these channels? Many of them apply podcast audio clips to a screencast of someone playing a video game, or simply animate captions onto video clips.
That said, the copyright system on youtube is beyond broken - there are good arguments for Google supporting this direction in a concerted effort to erode the protections / perception of copyright over time [0].
[0] - https://www.youtube.com/watch?v=4IaOeVgZ-wc https://www.youtube.com/watch?v=4IaOeVgZ-wc
- chemmail 4y agoI always wonder how the lowfi channels can get the copyright to basically all these popular songs.
- dharmab 4y agoLofi Girl the company is a music label (formerly ChilledCow). Many of the popular channels are promoters who use their listener numbers to negotiate with small artists.
- 71a54xd 4y agoCuriously, one subversive way to "monetize" something that google won't allow you to while Google runs ads on it is to use music licensed to a label you own then claim the video with your label and capture a portion of ad revenue that Google applied. Strategies like this are incredible. However, it looks like the bar for monetizing is raising quickly, requiring a "face" or "original content". However, I've known friends who've been unable to monetize their own clips channels.
- WastingMyTime89 4y agoHow is it subversive? You are letting Google display ads on content which is yours, it seems perfectly legitimate that you should get a cut.