I hired a carpenter a few years ago and we became friends / stay in touch. He had just started his own company in 2018 and the work he did for me he did with a

I hired a carpenter a few years ago and we became friends / stay in touch. He had just started his own company in 2018 and the work he did for me he did with a “helper”. By 2020, he ran 5 crews and jumped in where needed to help keep deadlines and whatnot. In 2022, he said he hasn’t picked up a hammer in over a year other than training his crews of which he now has 12. All the growth has been entirely word of mouth, they all drive plain white construction vehicles without his company branding on them and he has never marketed his company at all.