The creative process, like many kinds of fields applicable to business is about problem-solving. AI text-to-image generation doesn't replace that function, howe

The creative process, like many kinds of fields applicable to business is about problem-solving. AI text-to-image generation doesn't replace that function, however it does form an excellent tool, especially when it comes to rapid conceptualisation. This will allow more people to be creative problem solvers without needing to possess technical skills in image creation. Much in the same way that graphics apps allowed people to make image without needing to learn studio or art skills. Or DTP tools allowed more people to publish without the tedium and high set up costs. I will still be hiring illustrators and designers, and this may be one of their tools, and it would be their responsibility to be experts in it, but it doesn't replace them - it makes them better illustrators and better artists. The right way to think about this is not that it shrinks the field, rather it opens it and accelerates it - for that it's a very welcome addition. No creative is scared of this - they're looking forward to the next-generation approach, and it's clear that 2D images are not the end point. Soon we'll have 3D (already in progress), soon we'll have music, soon we'll have this for animation and programming. One can easily imagine all sorts of ways this technology can be implemented, take a simple example of a video game: Imagine a horror genre that hones into what scares the viewer and delivers further upon that.