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What an amazing story! It is interesting how much they mention "community". I have a feeling that forming such a community of early adopters and treating them
by ajays 15y ago
What an amazing story!
It is interesting how much they mention "community". I have a feeling that forming such a community of early adopters and treating them well is the future of marketing. The days of "build a better mousetrap" may be numbered; now you not only need a better mousetrap, you also need a community of people who will use it and support you.
- mgkimsal 15y agodifficult balance. you still need a better mousetrap to have those 'raving fans' in the first place. only so many people will join a community (and stay) out of pity or goodwill. The product/service still has to be good to start with. Alternatively, there has to be some belief that the product/service will become good, if it's not from day 1. But that belief can only be sustained for so long without evidence.