I didn't intend to mean they are the monopoly within their market segment but what's stopping Amazon from creating a game and locking others within their segmen

I didn't intend to mean they are the monopoly within their market segment but what's stopping Amazon from creating a game and locking others within their segment out 1) that's only available on Luna sold via Amazon 2) DLC only downloadable with Twitch participation/Prime membership 3) Amazon force EA to use AWS Instead of making their product compete with their 'competitors', they buy the customers (EA) and force them to use their product. At that point, taking AWS for example, GCP/Azure are no longer 'competitors' and if the end-consumer (me and you), want to play a title, we pay extra because there's no competition in the chain...