This isn't Amazon "long term strategy", it's been their strategy from the very start. They always wanted to be Sears but in the online world (who had their own

This isn't Amazon "long term strategy", it's been their strategy from the very start. They always wanted to be Sears but in the online world (who had their own credit card, Discover, their own branded product like Craftsman/Diehard/Kenmore/etc).