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I will be impressed with Ning's growth only when they start using the 'active user' metric. the spam/ghost town networks on Ning are a huge part of their "grow
by webwright 18y ago
I will be impressed with Ning's growth only when they start using the 'active user' metric. the spam/ghost town networks on Ning are a huge part of their "growth".
- shafqat 18y agoTake it with a grain of salt, but Compete shows pretty nice user growth as well. http://siteanalytics.compete.com/ning.com/?metric=uv http://siteanalytics.compete.com/ning.com/?metric=uv
- webwright 18y agoNow THAT, I'd believe in. 3.5 uniques a month seems reasonable and a good number to tout (though it's woeful compared to any other site with that level of funding). But, given their 500,000 networks #, that means that they are getting.... 7 uniques per network per month? Assuming zero overlap? And uniques are a bad metric, too. They have 1.5 million indexed pages ( http://www.google.com/search?q=site%3Aning.com http://www.google.com/search?q=site%3Aning.com ) - I'd wager 1/3 to 1/2 of their uniques are from long-tail search queries. And I'd further wager than 50%+ of those uniques BOUNCE (http://en.wikipedia.org/wiki/Bounce_Rate http://en.wikipedia.org/wiki/Bounce_Rate), so exactly what percentage of those 3.5m uniques actually do ANYTHING? Bounce rates of 30-50% for search engine traffic are pretty good, so...