Moviepass failed because they lost money on every subscriber and didn't get the critical mass to get discounted tickets to cinemas. They took an antagonistic st

Moviepass failed because they lost money on every subscriber and didn't get the critical mass to get discounted tickets to cinemas. They took an antagonistic stance towards the major theaters and lost. That said it could have worked if they took a different approach. Businesses like theaters want to fill their seats and will gladly reduce prices if they aren't able to sell at the full ticket price initially. Basically the problem to solve isn't filling up the theater for the midnight release of the next Marvel film, it's filling in those seats for the art house flick in its second week before leaving theaters or packing the house until it leaves. A subscription service that can put butts in chairs could work if it addresses that real market inefficiency. I believe one exists for this purpose on Broadway but I don't think it's an app. The danger is the theater doesn't want to enable scalping. The other giant whole in the live and recorded media landscape is discovery. Customer acquisition costs are enormous for media producers (particularly the poor, local ones that are beloved but teetering on bankruptcy). Basically what I'm saying is the model should be partnership with the venues and not attempts to disrupt them. Here's something I'd pay $20 a month for. Give me two tickets every other weekend to some random show the day before at a theater or cinema. My partner and I will see it. Use whatever tech or business relationship to pick the day before what that is and we'll do it.