Movie pass failed because different theaters charge different prices depending on what the locals will pay to see a movie. Trying to even the prices out geograp

Movie pass failed because different theaters charge different prices depending on what the locals will pay to see a movie. Trying to even the prices out geographically meant that people near cheaper movie theaters didn't buy the passes, and people who went to more expensive ones did. They were fighting against market segmentation, which was obviously a failing strategy and I'm surprised they got any investors at all.