If it requires zero extra thought and is perfectly reliable, pass systems work. As soon as there's inconveniences or you have to think specifically about where

If it requires zero extra thought and is perfectly reliable, pass systems work. As soon as there's inconveniences or you have to think specifically about where and when you can use it, the advantage fades and you're back to buying individual movie tickets or whatever. Moving customers into exclusive services for pass holders doesn't necessarily make it a benefit in my view. I don't want to reacclimatize to both a pass system and a new experience, just give unfettered access or customization.