I get a similar sort of reaction to "content", and I get a similar reaction to "units" which is used as a catch-all term for physical items sold, be they DVDs,

I get a similar sort of reaction to "content", and I get a similar reaction to "units" which is used as a catch-all term for physical items sold, be they DVDs, t-shirts, game cartridges, wrenches, sneakers, whatever. The person talking about sales of "the thing" doesn't care what "the thing" is. The language implies that "the thing" itself is irrelevant. All that matters is that it's something that can be sold, and the only important datum is how many were sold. And maybe how much they were sold for. Aside from that, to the person using that language, it's all just undifferentiated stuff. I think from there, if the person talking about "units" or "content" doesn't really care about what the thing is, they're going to care even less about whether it's a good example of that type of thing. Is it a good t-shirt? Or a bad pair of sneakers? Who cares - how many units were sold? Are you making movie review videos? Or 30-minute+ EDM/prog fusion atmospheric music tracks? Or 5000-word investigative journalism takedowns of corporate shitfuckery? Or are you just making "content" - whatever will grab some eyeballs?