You don't need social media for Internet presence. You only need a decent discovery system. A propos, right now, at the end of the social media era, Google co

You don't need social media for Internet presence. You only need a decent discovery system. A propos, right now, at the end of the social media era, Google comes up with an interesting gesture. Days ago TechChunch reported[0] that Google will be tweaking the parameters of its Pagerank. According to the report, the new "ranking improvements" seek to reduce low-quality or unoriginal content [which currently enjoys a high ranking in search results]. Google says the update will target content created specifically to improve search engine rankings – known as “SEO-first” content. “With this update, you're more likely to read something you've never seen before", Google says. Of course, nothing revolutionary is going to happen, but it must have become clear to the finance department that there will be no way to sell junk links to advertisers if the target audience is disbanded due to the lack of original content. Somehow the executives at Alphabet understood that a good anchoring of content in the results pages is necessary. [0]https://techcrunch.com/2022/08/18/google-will-roll-out-new-updates-to-reduce-low-quality-and-unoriginal-content-in-search-results/ https://techcrunch.com/2022/08/18/google-will-roll-out-new-u... (*)Edited for clarity