Every company should behave this way. At least in the US, trademark requires active enforcement to not become generic and useless. https://en.wikipedia.org/wi

Every company should behave this way. At least in the US, trademark requires active enforcement to not become generic and useless. https://en.wikipedia.org/wiki/Generic_trademark#Avoiding_genericization https://en.wikipedia.org/wiki/Generic_trademark#Avoiding_gen... Copyright doesn't work the same way. You can selectively enforce it, at your discretion, without risking loss of the copyright.