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The business case seems pretty obvious: They're using this as a way of getting people to install a browser extension / app, and changing their default search en
by jsnell 4y ago
The business case seems pretty obvious: They're using this as a way of getting people to install a browser extension / app, and changing their default search engine. A search user is valuable, which makes customer acquisition expensive. This also makes their extension way more sticky.
Just because you're a product doesn't mean the service is not sustainable. It should be very easy for them to figure out whether the feature is profitable or not compared to other acquisition methods.
- rtpg 4y agoPerhaps for them it's a loss leader, but for someone using this to sign up to stuff.. I would like to use this for almost all services but given the business model here I would be uncomfortable using this beyond the more spammy stuff (not that that's not useful!)