Sounds like a cool idea: lead-gen irate consumers to other brands. How do you plan on getting in touch with the early consumers? Are they going to post their

Sounds like a cool idea: lead-gen irate consumers to other brands. How do you plan on getting in touch with the early consumers? Are they going to post their dislikes on your site? A weekly newsletter? And, what kind of information are you going to give to the retailers? An e-mail address? Love to hear more about the implementation.