4 ms·
The funny thing is that that definition of content is still operating. “Content” is a term for the undifferentiated media framed by advertisement. To an adverti
by zwkrt 4y ago
The funny thing is that that definition of content is still operating. “Content” is a term for the undifferentiated media framed by advertisement. To an advertiser it doesn’t matter what the content is, it’s just bits on the wire that seem to attract attention.
If you can’t put an ad in it then it isn’t content. Insidiously, we now call things content even if they don’t have advertisement or are not created for show.
- anigbrowl 4y agoThis term of business art reminds me unpleasantly of Borders, and now defunct bookstore chain where managers insisted staff refer to books and other media as 'product', reducing staff to little more than super-market-grade shelf-stackers and merchandisers. I grew up in a time and place where people who worked in bookstores did so because they liked books and were knowledgeable about the book industry as both distributors and consumers. Chain stores like Borders preferred to hire young and cheap and make stocking decisions centrally. The staff could probably have been swapped with a completely different retail establishment, and both outlets would have run in much the same way. Free market advocates like to go on about the self-corrective nature of 'real' capitalism/competition, but never seem to have any answer for the existence of franchises or their tendency to crowd out other participants in a market by having a much deeper pool of capital to use as leverage. The idealistic models of perfect competition and price equilibrium only work well under elusive conditions and for fungible commodities.