> Remember Cambridge Analytica? The affair proved that it’s possible to manipulate people on a mass scale by the content they consume (in this specific case, as

> Remember Cambridge Analytica? The affair proved that it’s possible to manipulate people on a mass scale by the content they consume (in this specific case, as political advertisements). It. Did. No. Such. Thing! There's very little evidence targeted ads of any kind do better than regular ads, much less that they were decisive in the 2016 election. But what is true, is that people systematically come to believe dumb, wrong, things and that it's a sisyphean task to try to correct people on things that have become political loyalty statements. That kind of brainwashing isn't bought with subtle microtargeting.