I only visited your site because you forgot to say what it does. I'm still not that sure what it does, or how, or why. Fixing that would be a big step forwards

I only visited your site because you forgot to say what it does. I'm still not that sure what it does, or how, or why. Fixing that would be a big step forwards. You want to always be communicating about your service, and in a clear way, and focusing on why I should care rather than on why you're awesome.