> But SXSW is a community. There are people who work year round to make SXSW happen once a year, and they don't stop working once the concerts end. That makes

> But SXSW is a community. There are people who work year round to make SXSW happen once a year, and they don't stop working once the concerts end. That makes SXSW sound like a job, or a career (if we're looking for c-words), not a community.