The counter argument is that we like to say here "If you are not paying for it, you're not the customer; you're the product being sold". I think we'd all agree

The counter argument is that we like to say here "If you are not paying for it, you're not the customer; you're the product being sold". I think we'd all agree health data should be private, and it costs money to run a company. I don't know enough about MyFitnessPal to know if they're double dipping and selling both (seems they're owned by PE, which isn't great), but either way, if we want companies to avoid selling data then we need to be okay with paying for them.