So, there's a counterpart to the modern definition of "content". Just as big tech needed to devalue its compliments - i.e. find the cheapest thing to put in the

So, there's a counterpart to the modern definition of "content". Just as big tech needed to devalue its compliments - i.e. find the cheapest thing to put in the box next to the ads, big publishing needs to revalue its creative works. Not as culturally-significant icons or just good books, they need to be economically-exploitable owned property first and foremost. Big tech speaks of content and creators in the abstract; but big publishing commits an even worse sin: LARPing as authors of those works while talking about them purely in terms of their lucrativeness. Just like how social media turns creativity into content slurry, traditional publishing turns creativity into spectacle slurry - e.g. a string of expensive special effects strung together into an unconscionable number of movies.