Apple already has an ad network. And a JP Morgan analyst said that Apple’s focus on privacy will limit their ability to grow it: https://appleinsider.com/artic

Apple already has an ad network. And a JP Morgan analyst said that Apple’s focus on privacy will limit their ability to grow it: https://appleinsider.com/articles/22/06/15/apple-ad-business-could-reach-6b-by-2025-with-41b-from-search-ads https://appleinsider.com/articles/22/06/15/apple-ad-business... I agree that it leaves a bad taste in the mouth for them to have ads, but they do genuinely collect far less data than other platforms.